Audience
Operators in any industry — no data team
01
The logo
The symbol crowns the wordmark — five data nodes fanning into a green hub that forms the dot of the “i.” Lifted out on its own, that cluster is the app icon and the motion mark.
primary · on dark
on light
icon · in motion
the icon
clarity at every size
84px
48px
32px
favicon · 20px
84px48px32pxfavicon · 20px
headline
Operate with higher intelligence.
“Higher intelligence” is the promise; the Business Operating System is how — every tool you run on unified into one place your team can just ask. Plain enough for operators who don’t speak IT. Wordmark tagline: Actionable Insights.
supporting lines
- Your whole operation, one screen
- Every tool’s data, vaulted forever
- A data team in a box — minus the team
the mark
A signal mark — concentric waves broadcasting outward — dots the “i.” Scattered data, transmitted into one clear answer.
the icon
Lifted out, the signal is the standalone symbol and app icon — a compact, ownable shape that holds from 128px down to a favicon.
tagline
“Actionable Insights.” Set in Plus Jakarta Sans, tracked, beneath the wordmark when the lockup calls for it.