Good morning, Dana.Demo data
Here's what changed across your business while you were away.
Why did revenue dip last Tuesday?
Top 5 customers by lifetime value
Cash flow forecast for next month
Which ads actually paid off?
Revenue
$248,910
▲ 12.4% vs prev
Orders
3,184
▲ 6.1%
Avg order value
$78.18
▲ 3.0%
Refund rate
2.1%
▼ 0.4% better
Revenue across all sources
Stripe
Shopify
In-store
Where it's coming from
Headline
Your online store grew +18% while marketplace fees ate $4,120 of margin.
GoBrain noticed
“Why did revenue dip last Tuesday?”
Tuesday's revenue fell 23% below trend. GoBrain traced it to a Shopify checkout error between 2–6pm that blocked ~140 orders. It recovered Wednesday. Estimated impact: $9,400.
Top products this month
| Product | Units | Revenue | Margin | Trend |
|---|---|---|---|---|
| Summit Bottle 1L | 1,204 | $25,284 | 58% | ▲ 14% |
| Camp Stove Mini | 534 | $18,156 | 46% | ▲ 31% |
| Trailhead Pack 40L | 612 | $48,348 | 41% | ▲ 22% |
| Merino Base Layer | 488 | $31,720 | 37% | ▲ 9% |
| Trail Runner GTX | 216 | $30,240 | 19% | ▼ 3% |
Internal note · team only
“Margin on Trail Runner GTX slipped after the supplier price increase — flagged it and I'm holding the reorder until we renegotiate.” — Dana